Why your business needs to focus on Content Marketing in 2017?
Your customer's buying journey has changed over the years; they are more savvy and driven by technology than ever before. Your customers are doing research online before they knock on your door. This is where good Content Marketing will help your business get in front of more buyers who are using the web to find your products and services.
Getting started with content marketing can be confusing. We recommend making a start by getting to know your audience; who are they and where do they come from. Then look at how you 'talk' to you audience and has this been effective. Once you have this information you can start to create and publish informative and relevant content to keep your audience engaged and entertained.
As more companies enter the fold of content marketing, competing for a slice of that ROI pie, and experienced companies push forward to find new ways to connect with their audiences, content marketing trends emerge and evolve.
Content marketing Trends in 2017
- 70% of companies lack a consistent or integrated content marketing strategy.
- 51% of companies will have an executive in their organisation who is responsible for an overall content marketing strategy.
Our unique content marketing strategy will find the most effective ways for you to attract and keep customers without it costing you the world.